We should change the name of our city from Indy to Swiftie this week with everything Taylor Swift focused that’s going on!   

Bell Racing Helmets and the Indianapolis Motor Speedway have joined in the celebration now as well. They’ve teamed up and created 11 unique helmets inspired by Taylor Swift | The Eras Tour concerts.   

The helmets will be on display at downtown Indianapolis hotels from Thursday, October 31, to Monday, November 4.  Information about prominent female drivers will be included with each display. 

Want to see the helmets?  A map will be available on the Swift Alert app for Taylor Swift and racing fans alike to check out the special helmets around the city. 

Want to own one of the helmets?  Following the festivities of the weekend, the helmets will be available for auction on the Bell Racing Helmets official page on the Zeffy platform, with proceeds benefiting Women in Motorsports North America organization (WIMNA). 

Bonus helmet!  An additional yet-to-be-released helmet, designed to celebrate Taylor’s Indy Era, will be given away as part of the on-going WIMNA Sweepstakes. It will be displayed at WIMNA’s Women with Drive Summit IV-Driven by Mobil 1 from December 9 through December 11 and at the booth of Racing Force Group, parent company of the Bell Racing Helmets brand, during the Performance Racing Industry Trade Show from December 12 through December 14 in Indianapolis. 

Enjoy exploring the downtown hotels for these unique helmets! 

More details from the official press release here: https://www.us.bellracing.com/news/bell-racing-helmets-welcomes-taylor-swift-to-indianapolis/