While a lot of businesses are taking a hit right now, one store was able to capitalize on the show Tiger King to help increase sales.

According to TMZ, Peggy Hedstab, a Baskin-Robbins owner in Kansas, put up a sign that read: “No Relation to Carole Baskin!” Well, she did – right on the marquee of her store – and she says business suddenly doubled.

She’s limited to carryout orders and DoorDash deliveries under her state’s social distancing rules, but she’s thrilled to have the extra business and says she also gets a lot of horn honks from those driving by.

Peggy hasn’t heard a word from Baskin-Robbins headquarters about the sign or the uptick in business, but she notes that, as the franchise owner, she’s able to make decisions about her signs independently.